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About
Gen & Jen
Gen lost her dad to cancer and Jen lost her mom to cancer too.
They both experienced firsthand how stressful it can be to navigate health insurance coverage at the very moment when all energy should be focused on care, comfort, and family.
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So they set out to make a difference with
Simple Steps, that enable Smart Choices, to create Piece of Mind ​
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About the Team
Drawing on extensive experience in the tech industry and collaboration with Medicare industry leaders, our mission is to demystify the complexities of health insurance.​​
Advisory Team
"Gen was my first hire. Her experience is unmatched in the healthcare space and I'm proud to be on her advisory board."
CONFIDENTIAL
Former CEO
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"I managed Jen when we built out the Senior Market Affinity program. She has always cared about helping people navigate health insurance."
Nancy Hoisington
Former CFO Aetna (Small Business)
Blue Cross Blue Shield Association
Caremark/CVS
"Gen spent 30 years helping us grow HCSC from one market to five and managed relationships with 20k+ brokers. She's got this."
Rick Allegretti
Former VP Sales & Marketing Strategy HCSC
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